Factors That Influence Generation Z in Using E-Wallet During COVID-19 Pandemic

DOI

10.2991/assehr.k.220301.017How to use a DOI?

Keywords

Intention to use; Perceived Usefulness; Perceived enjoyment; Promotion; Perceived satisfaction; Trust

Abstract

Generation Z is a generation that cannot be separated from gadgets. Generation Z has been a market for e-wallet producers, especially during the Covid-19 pandemic since 2019. In other words, this pandemic has changed several ways of life. For instance, the new normal affects transaction activities for Generation Z, making non-cash transactions more accessible, which encourages the use of e-wallet, especially when the promos offered are attractive. One of the e-wallets that have the most users in Indonesia is ShopeePay. This study analyzes the factors that influence generation Z in using E-Wallet during Covid-19 pandemic. This type of research is explanatory research by explaining the relationship between variables. Respondents in this study were Generation Z with an age range of 18-21 years. Questionnaires were collected using the purposive sampling method. Data analysis used Structural Equation Modeling Partial Least Square (SEM-PLS). This study found that Perceived Usefulness, Perceived Enjoyment, and Trust significantly influence Intention to use Generation Z Using E-Wallet during covid-19 pandemic, while Promotion and Perceived satisfaction were positively and significantly affected by the customers’ trust.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Maulita Maulita
AU  - Puji astuti Amalia
AU  - Fabiola B. Luturnas
PY  - 2022
DA  - 2022/03/04
TI  - Factors That Influence Generation Z in Using E-Wallet During COVID-19 Pandemic
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 96
EP  - 100
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.017
DO  - 10.2991/assehr.k.220301.017
ID  - Maulita2022
ER  -