An Analysis of Media Use, Gratification Sought, and Information Needs by Tourists in Bali before, during, and after the Covid-19 Pandemic

DOI

10.2991/assehr.k.220301.107How to use a DOI?

Keywords

media; gratification; information; Covid-19; pandemic

Abstract

This study aims at exploring the media use, gratification sought, and information needs of tourists in Bali and whether there is any difference before, during, and after the Covid-19 pandemic. With accidental and purposive sampling, 115 tourists visiting four (4) Bali‘s main beaches answered the questionnaire and analyzed with Paired sample t-test, testing the hypothesis that there is a difference among media use, gratification sought, and information needs of tourists before, during, and after the pandemic. The result shows tourists mostly use whats app (group), Youtube, Instagram, and Facebook followed by electronic and print media. The main gratifications sought are spending free time, get Covid-19 information, and release tension from problems. Before the pandemic, information needed are prevention, while after the pandemic is vaccine effectiveness, and after pandemic is travel rules. After the pandemic, tourists require information on travel rules, vaccine effectiveness, prevention, and vaccine availability. The paired sample t-test indicates that a difference on media use, gratification sought, information needs of tourists before, during, and after the pandemic. Understanding tourists’ media use, gratifications sought, and information needs are very important for Bali’s government and private sectors for effective and efficient communication in relation to Covid-19 pandemic.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Kadek Dwi Cahaya Putra
AU  - I Made Widiantara
AU  - I Komang Mahayana Putra
AU  - I Gede Iwan Suryadi
AU  - Cokorda Gede Putra Yudistira
PY  - 2022
DA  - 2022/03/04
TI  - An Analysis of Media Use, Gratification Sought, and Information Needs by Tourists in Bali before, during, and after the Covid-19 Pandemic
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021)
PB  - Atlantis Press
SP  - 653
EP  - 660
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220301.107
DO  - 10.2991/assehr.k.220301.107
ID  - Putra2022
ER  -