Questioning the Direct Impact of International Flower Festival to Increase Welfare of Flower Farmer, A Case in Kakaskasen Village, Tomohon City

DOI

10.2991/assehr.k.200813.041How to use a DOI?

Keywords

direct impact international flower festival, increase welfare, flower farmer

Abstract

Tomohon International Flower Festival is an event of flower parade festival which is regularly held in Tomohon City, North Sulawesi Province. The festival aims to promote flowers which are the plants of local communities, as well as various tourist attractions in the city of Tomohon. The festival is expected to provide added value to farmers’ interest, regional income and open new market share breakthroughs to be sold to outside region or other countries. This festival has been widely participated in by participants from outside the regions in Indonesia as well as several representatives from other the countries. This festival has become an annual agenda of the Tomohon city government, and of course has significantly affected the local community in the city of Tomohon especially for the flower farmers. But is it true that this festival has had a positive impact on improving the welfare of flower farmers in Tomohon City? This study aims to examine the direct impact of the Tomohon International Flower Festival to the welfare of flower farmers. The data collection method used was a survey of 30 respondents in the village of Kakaskasen. The analytical method used is assessment by using a Likert scale and elaborated with statistical tool testing, namely: Kendal’s tau, rank Spearman and coefficient of determination. Empirical findings showed the contribution of TIFF to The level of welfare is very small. The conclusion is that the welfare level of flower farmers has almost no relationship with the implementation of TIFF, because the level of welfare of farmers is basically influenced by the purchasing power or level of consumption of farmers.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Selvy Kalele
AU  - Dianne O. Rondonuwu
PY  - 2020
DA  - 2020/08/13
TI  - Questioning the Direct Impact of International Flower Festival to Increase Welfare of Flower Farmer, A Case in Kakaskasen Village, Tomohon City
BT  - Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)
PB  - Atlantis Press
SP  - 186
EP  - 189
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200813.041
DO  - 10.2991/assehr.k.200813.041
ID  - Kalele2020
ER  -