The Influence of E-Service Website E-Commerce Quality to E-Customer Satisfaction

DOI

10.2991/assehr.k.200813.018How to use a DOI?

Keywords

e-satisfaction, e-service, efficiency, fulfilment, privacy, system availability

Abstract

E-commerce has been thought as a very good alternative for individual nor companies to join business in reaching out new customer. Shopping by using e-commerce system must be good in-service side, so that customers satisfactions can improve and will impact to the sale of e-commerce website. The Purpose of this paper is to examine the effect of efficiency, system availability, fulfilment and privacy in e-service on customer e-satisfaction is seen from the perception of students as e-commerce users. The sample is the student with management business major in colleges and universities in Batam. The method of this research is a survey. The technique of data analysis uses PLS-SEM analysis. The result that stated e-service had a positive impact to e-satisfaction customers in online system. The conclusions are efficiency, system availability, fulfilment, and privacy are very impact e-satisfaction variable.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - M. Mayasari
AU  - Audina Audina
PY  - 2020
DA  - 2020/08/13
TI  - The Influence of E-Service Website E-Commerce Quality to E-Customer Satisfaction
BT  - Proceedings of the First International Conference on Applied Science and Technology (iCAST 2018)
PB  - Atlantis Press
SP  - 73
EP  - 77
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200813.018
DO  - 10.2991/assehr.k.200813.018
ID  - Mayasari2020
ER  -