Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station

DOI

10.2991/icassr-15.2016.181How to use a DOI?

Keywords

advertising, new outdoor media, interaction, bus station

Abstract

With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience, and seldom open a discussion from the view of design for new outdoor media advertising interactive. Therefore, this article combed the definition, the background, the characteristic and the advantages of interactivity of the new media advertising from the view of design study, which provided an important supplement for the design theory of the bus station advertising.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chen Zhao
AU  - Tao Wang
AU  - Yuan-yuan Liu
PY  - 2016/08
DA  - 2016/08
TI  - Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 652
EP  - 655
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.181
DO  - 10.2991/icassr-15.2016.181
ID  - Zhao2016/08
ER  -