Domestic Hotel Management Group’s Resources Integrated from Internet Perspective

DOI

10.2991/icassr-15.2016.179How to use a DOI?

Keywords

Internet, integration, hotel management group

Abstract

This paper analyzes the domestic hotel management group’s strong association resources, puts forward a view that as a main body, hotel management group can carry out the resources integration with other departments, and use the integrated marketing communications model to carry on marketing synergy and innovation which based on consumer data. It studies the problems of management structure, system, leader, enterprise culture during the process of integrating data from an Internet thinking and explores the forms of integration, puts forward suggestions for the integration.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun-yong Lai
PY  - 2016/08
DA  - 2016/08
TI  - Domestic Hotel Management Group’s Resources Integrated from Internet Perspective
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 644
EP  - 647
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.179
DO  - 10.2991/icassr-15.2016.179
ID  - Lai2016/08
ER  -