On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization

DOI

10.2991/icassr-15.2016.131How to use a DOI?

Keywords

Brand, Strategy, Ecosystem, Globalization

Abstract

In this paper, the brand ecosystems at three levels and their brand synergies from the perspective of globalization was studied. Also, this paper roughly introduces the planning of brand strategy ecosystem and conducts an illuminative thought on the construction of brand strategy ecosystem.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zong-wei Hu
AU  - Jing-yu Chen
PY  - 2016/08
DA  - 2016/08
TI  - On the Construction of Enterprise’s Brand Strategy Ecosystem in the Perspective of Globalization
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 475
EP  - 477
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.131
DO  - 10.2991/icassr-15.2016.131
ID  - Hu2016/08
ER  -