Development and Communication of Film and Television Themes with Heilongjiang Regional Characteristics in the New Period

DOI

10.2991/icassee-19.2019.84How to use a DOI?

Keywords

Heilongjiang regional characteristics; film and television themes; communication

Abstract

Film and television play is the output window of Heilongjiang culture brand, and the communication of image culture with regional characteristics is especially important for the shaping and construction of the cultural image. Therefore, the development and communication of the themes of film and television plays with Heilongjiang regional characteristics will inevitably show a unique competitive advantage in the future communication of Heilongjiang culture. This paper points out the development status of Russian immigrants, ethnic minorities, and ice and snow culture themes with Heilongjiang regional characteristics in the new period, summarizes the main communication types of film and television themes with Heilongjiang regional characteristics in the new period, and finally analyzes the brand construction of such themes, the video-based building of output image of Heilongjiang, and the development and communication value of film and television industry with Heilongjiang regional characteristics.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shengnan Yu
PY  - 2019/11
DA  - 2019/11
TI  - Development and Communication of Film and Television Themes with Heilongjiang Regional Characteristics in the New Period
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 412
EP  - 415
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.84
DO  - 10.2991/icassee-19.2019.84
ID  - Yu2019/11
ER  -