The Design of Theme-experienced Shopping Center Block

DOI

10.2991/icassee-19.2019.43How to use a DOI?

Keywords

theme-experienced shopping center; space design; space atmosphere; commercial marketing

Abstract

The space environment of the shopping center is one of the key factors determining the effectiveness of commercial marketing. The theme-experienced shopping center mobilizes people's senses and spiritual experiences with its distinctive spatial atmosphere and innovative and rich commercial activities to realize the differentiation of business competition. While attracting more consumers, it also greatly improves the business results. Commercial marketing, in turn, promotes further optimization of the theme shopping center space.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaoyu Sun
PY  - 2019/11
DA  - 2019/11
TI  - The Design of Theme-experienced Shopping Center Block
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 217
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.43
DO  - 10.2991/icassee-19.2019.43
ID  - Sun2019/11
ER  -