Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)

The Design of Theme-experienced Shopping Center Block

Authors
Xiaoyu Sun
Corresponding Author
Xiaoyu Sun
Available Online November 2019.
DOI
10.2991/icassee-19.2019.43How to use a DOI?
Keywords
theme-experienced shopping center; space design; space atmosphere; commercial marketing
Abstract

The space environment of the shopping center is one of the key factors determining the effectiveness of commercial marketing. The theme-experienced shopping center mobilizes people's senses and spiritual experiences with its distinctive spatial atmosphere and innovative and rich commercial activities to realize the differentiation of business competition. While attracting more consumers, it also greatly improves the business results. Commercial marketing, in turn, promotes further optimization of the theme shopping center space.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
November 2019
ISBN
978-94-6252-837-6
ISSN
2352-5398
DOI
10.2991/icassee-19.2019.43How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaoyu Sun
PY  - 2019/11
DA  - 2019/11
TI  - The Design of Theme-experienced Shopping Center Block
BT  - Proceedings of the 3rd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2019)
PB  - Atlantis Press
SP  - 217
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-19.2019.43
DO  - 10.2991/icassee-19.2019.43
ID  - Sun2019/11
ER  -