Research on Visual Communication in Cultural and Creative Industry — Taking Taiwan as an Example

DOI

10.2991/icassee-18.2018.148How to use a DOI?

Keywords

Taiwanese cultural creation; visual communication; culture; experience; color

Abstract

The cultural and creative industry originated in the United Kingdom in 1979. After decades of development, it has become an important industrial development model in the world economy, and it is one of the key fields of China's creative economy construction. Taiwan's cultural and creative industries have certain representativeness in the world, especially under the spread of Chinese-language context. So it is a case of cultural and creative industries that domestic scholars should study and interpret in depth. This has a good reference for the international cultural exchanges and communication of Chinese civilization. It can also help to improve the healthy development and strength of the Chinese cultural and creative industries, and thus can provide assistance for the "cultural renaissance" of the Chinese nation. Taking visual communication as the research perspective, this paper mainly presents the data on policy and management of the cultural and creative industry and conducts specific analysis on some cultural and creative cases with Taiwanese characteristics. Based on the discovery of the experiences in the development of Taiwan's cultural and creative industries, this paper analyzes the advantages and characteristics of Taiwan's cultural and creative industry from multi-dimensions of culture, color and experience visual communication. Therefore it can provide mature experience for the development of the Chinese cultural and creative industries, in order to truly find the "cultural confidence" of the Chinese nation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuluan Fu
PY  - 2018/12
DA  - 2018/12
TI  - Research on Visual Communication in Cultural and Creative Industry — Taking Taiwan as an Example
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 735
EP  - 740
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.148
DO  - 10.2991/icassee-18.2018.148
ID  - Fu2018/12
ER  -