Study on Cultural Resources Dissemination of Canal Head of the Middle Route of the South-to-North Water Transfer Project

DOI

10.2991/icassee-18.2018.79How to use a DOI?

Keywords

South-to-North Water Transfer; canal head; culture; communication

Abstract

Cultural resources are an important part of building a city image. Effective and favorable communication is a powerful means to empower a city brand. The canal head of the South-to-North Water Transfer Project middle line has a profound historical and cultural heritage. Combining with the advantages of natural resources, it strives to create cultural symbols such as “the spirit of the canal head”, “Chudu Danyang” and “Hometown of Fan Li” so as to promote the culture of the canal head to the whole country and even the whole world. Finally, the regional culture will be greatly spread and a good city image will be established.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qianqian Wu
PY  - 2018/12
DA  - 2018/12
TI  - Study on Cultural Resources Dissemination of Canal Head of the Middle Route of the South-to-North Water Transfer Project
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 389
EP  - 392
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.79
DO  - 10.2991/icassee-18.2018.79
ID  - Wu2018/12
ER  -