The Study on the Function of the Defamiliarization in The House of Cards

DOI

10.2991/icassee-18.2018.7How to use a DOI?

Keywords

defamiliarization; the House of Cards; aesthetic distance

Abstract

The teleplay The House of Cards by the American video website Netflix has gained the continuing discussion and attention. The big hit caused by The House of Cards gives rise to people’s reflection on it. The reasons of its success are usually simply attributed to the big data. The writer of this article, based on the Viktor Shklovsky’s theory defamiliarization and the Brechtian’s theory of distancing effect, considers that The House of Cards has the de-automation in which differs from other ordinary teleplays and makes this one so popular. This article is going to analyze the factors that lead to its success by analyzing the defamiliarizaion of its content, the form of diffusion and the promotion and that the proper use of defamiliarization contributed to the success of The House of Cards.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xue Meng
PY  - 2018/12
DA  - 2018/12
TI  - The Study on the Function of the Defamiliarization in The House of Cards
BT  - Proceedings of the 2nd International Conference on Art Studies: Science, Experience, Education (ICASSEE 2018)
PB  - Atlantis Press
SP  - 41
EP  - 46
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-18.2018.7
DO  - 10.2991/icassee-18.2018.7
ID  - Meng2018/12
ER  -