Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020)

Research on Word-of-Mouth Marketing Strategy of Internet Firm

Authors
Yan Qu
Corresponding Author
Yan Qu
Available Online 3 December 2020.
DOI
10.2991/aer.k.201203.023How to use a DOI?
Keywords
Mobile Internet, Marketing Strategy, Word-of-Mouth Marketing
Abstract

The continuous development of the mobile internet makes users tend to share their consumer experience on the Internet. The anonymity, convenience, diversification, and interaction of word-of-mouth marketing make its influence on consumers more than traditional word-of-mouth marketing. Broad and far-reaching, it has an important impact on the operation and development of the company. The paper starts from the status that the application of Internet firm’s word-of-mouth marketing, discusses its existing problems, and puts forward corresponding strategies and suggestions in order to provide some reference opinions for Internet firms to develop, use word-of-mouth marketing, and establish brand image.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020)
Series
Advances in Engineering Research
Publication Date
3 December 2020
ISBN
978-94-6239-287-8
ISSN
2352-5401
DOI
10.2991/aer.k.201203.023How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yan Qu
PY  - 2020
DA  - 2020/12/03
TI  - Research on Word-of-Mouth Marketing Strategy of Internet Firm
BT  - Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020)
PB  - Atlantis Press
SP  - 129
EP  - 132
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.201203.023
DO  - 10.2991/aer.k.201203.023
ID  - Qu2020
ER  -