Research on Word-of-Mouth Marketing Strategy of Internet Firm
- DOI
- 10.2991/aer.k.201203.023How to use a DOI?
- Keywords
- Mobile Internet, Marketing Strategy, Word-of-Mouth Marketing
- Abstract
The continuous development of the mobile internet makes users tend to share their consumer experience on the Internet. The anonymity, convenience, diversification, and interaction of word-of-mouth marketing make its influence on consumers more than traditional word-of-mouth marketing. Broad and far-reaching, it has an important impact on the operation and development of the company. The paper starts from the status that the application of Internet firm’s word-of-mouth marketing, discusses its existing problems, and puts forward corresponding strategies and suggestions in order to provide some reference opinions for Internet firms to develop, use word-of-mouth marketing, and establish brand image.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yan Qu PY - 2020 DA - 2020/12/03 TI - Research on Word-of-Mouth Marketing Strategy of Internet Firm BT - Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020) PB - Atlantis Press SP - 129 EP - 132 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.201203.023 DO - 10.2991/aer.k.201203.023 ID - Qu2020 ER -