Research on Online Evaluation of Consumer Purchase Intention Based on Data Analysis

DOI

10.2991/aer.k.201203.004How to use a DOI?

Keywords

Cross-border e-commerce, Online evaluation, Online purchase intention

Abstract

Based on real market research, the impact of online evaluation of cross-border e-commerce on online purchase intention was analyzed. Twelve questions are listed from four aspects, namely, basic problems, consumers’ purchase status on cross-border e-commerce platforms, the importance attached to online evaluation, and the impact of online evaluation on consumers’ purchase intention, such as quantity, quality and timeliness. According to gender, age, monthly disposable income, etc., the basic level was investigated. According to the survey results, reliability and validity analysis, T-test analysis, one-way ANOVA, correlation analysis and regression analysis have been analyzed, and it is concluded that online evaluation has an impact on the intention of network buyers.Enterprises should attach importance to the marketing value of online evaluation and check the content quality, quantity and timeliness of online evaluation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Caifen Xiang
PY  - 2020
DA  - 2020/12/03
TI  - Research on Online Evaluation of Consumer Purchase Intention Based on Data Analysis
BT  - Proceedings of the 2020 9th International Conference on Applied Science, Engineering and Technology (ICASET 2020)
PB  - Atlantis Press
SP  - 14
EP  - 22
SN  - 2352-5401
UR  - https://doi.org/10.2991/aer.k.201203.004
DO  - 10.2991/aer.k.201203.004
ID  - Xiang2020
ER  -