Proceedings of the Fourth International Conference on Administrative Science (ICAS 2022)

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The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales

Authors
Putri Pratiwi Alianti1, *, Susi Susanti Tindaon1
1Public Sector Business Administration, Polytechnic STIA LAN Bandung, Bandung, Indonesia
*Corresponding author. Email: putriprtwa@gmail.com
Corresponding Author
Putri Pratiwi Alianti
Available Online 29 September 2023.
DOI
10.2991/978-2-38476-104-3_2How to use a DOI?
Keywords
Loyalty Program; Mad for Makeup; Sales
Abstract

Mad For Makeup is one of the cosmetic local brands from Indonesia. Mad For Makeup utilizes loyalty programs as one of the strategies implemented for selling products. This program is called Royal Rebel Program and can be used to sell the products they own. This research was conducted to find out how the implementation of the loyalty program has affected product sales, the condition of product sales after the implementation of the loyalty program, as well as constraints and efforts in program implementation. This research was conducted with a descriptive qualitative method with data collection through interviews, literature studies, and documentation. The results showed that the implementation of the program was carried out by giving a commission reward of 10% to 15% to consumers who sold products in the program. After the implementation of product sales, sales have increased, but the expected revenue and profit targets have not been fully achieved. The obstacles faced are a poorly organized system, interface and features, which many consumers do not know, and a lack of promotion and socialization. The efforts made are to remind community members to study the program, promote and socialize, improve marketing strategies, and give free shipping promotions.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Fourth International Conference on Administrative Science (ICAS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 September 2023
ISBN
978-2-38476-104-3
ISSN
2352-5398
DOI
10.2991/978-2-38476-104-3_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Putri Pratiwi Alianti
AU  - Susi Susanti Tindaon
PY  - 2023
DA  - 2023/09/29
TI  - The Implementation of Royal Rebel Loyalty Program in Improving Mad for Makeup Sales
BT  - Proceedings of the  Fourth International Conference on Administrative Science (ICAS 2022)
PB  - Atlantis Press
SP  - 3
EP  - 12
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-104-3_2
DO  - 10.2991/978-2-38476-104-3_2
ID  - Alianti2023
ER  -