Customer-based Business Model for Digital Start-up Sustainability

DOI

10.2991/icas-19.2019.76How to use a DOI?

Keywords

business model; customer participation; sustainable performance; digital; start-up

Abstract

Digital startup enterprises have a high rate of failure. One of the reasons for failure is a not working business model due to the lack of customer involvement in the company. Then aim of this study is to identify the effect of customer participation, business model, and sustainable performance on startup enterprises. This study is organized in 2018 through a one shoot cross section. The study’s unit of analysis is digital-based startup enterprises in Indonesia, with 100 founder(s) or the manager(s) of the enterprises as the unit of observation. The analysis is done through regression-based path analytic. The result of this study shows that customer participation has an influence on business model, business model has an influence on sustainable performance, and customer participation has an influence on sustainable performance through business model. The implication of this study is the importance of developing business model and involving the customers in the enterprise to support the sustainability of digital startup enterprises in Indonesia.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Pri Agung Danarahmanto
AU  - Ina Primiana
AU  - Yudi Azis
AU  - Umi Kaltum
PY  - 2019/08
DA  - 2019/08
TI  - Customer-based Business Model for Digital Start-up Sustainability
BT  - Proceedings of the First International Conference on Administration Science (ICAS 2019)
PB  - Atlantis Press
SP  - 370
EP  - 373
SN  - 2352-5398
UR  - https://doi.org/10.2991/icas-19.2019.76
DO  - 10.2991/icas-19.2019.76
ID  - Danarahmanto2019/08
ER  -