The Effect of the Dimensions of Corporate Communication on Customer Satisfaction of Sharia Mandiri Bank in Medan

DOI

10.2991/icas-19.2019.29How to use a DOI?

Keywords

corporate communication; customer satisfaction; Sharia Mandiri Bank

Abstract

The aim of this research is to determine the effect of the dimensions of corporate communication on customer satisfaction of Sharia Mandiri Bank in Medan. This research is an associative whether the sample of this research is 92 customers which take using simple random sampling technique. The methods of collecting data use documentation and questionnaires. The analysis technique uses multiple linear regression. The results of this research indicate that the dimensions of corporate communication have an effect on the customer satisfaction of Sharia Mandiri Bank in Medan.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Adelina Lubis
AU  - Ritha Dalimunthe
AU  - Yeni Absah
AU  - Beby Karina Fawzeea
PY  - 2019/08
DA  - 2019/08
TI  - The Effect of the Dimensions of Corporate Communication on Customer Satisfaction of Sharia Mandiri Bank in Medan
BT  - Proceedings of the First International Conference on Administration Science (ICAS 2019)
PB  - Atlantis Press
SP  - 134
EP  - 138
SN  - 2352-5398
UR  - https://doi.org/10.2991/icas-19.2019.29
DO  - 10.2991/icas-19.2019.29
ID  - Lubis2019/08
ER  -