Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Mass Media Takes the Lead as Opinion Leaders on Twitter During Early Days of COVID-19 Pandemic

Authors
Khuswatun Hasanah1, *, Yuseptia Angretnowati1, Retno Hendariningrum1
1Communication Science, Universitas Pembangunan Nasional Veteran, Yogyakarta, Indonesia
*Corresponding author. Email: khuswatun@upnyk.ac.id
Corresponding Author
Khuswatun Hasanah
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_42How to use a DOI?
Keywords
mass media; covid-19; crisis; social network analysis; uncertainty reduction theory
Abstract

This article discusses the role of mass media in leading public opinion on Twitter during the early days of the COVID-19 pandemic. The study used a content analysis approach with the Social Network Analysis (SNA) method to identify the top opinion leaders on Twitter. The result shows that six of the top ten opinion leaders were mass media, with @CNNIndonesia having the largest in-degree. The mass media became opinion leaders because of their social media sharing activities, which provided the public with various choices of information during the COVID-19 pandemic. The news distributed on Twitter contained basic, preventive, and treatment information, medical research, social, political, and economic contexts, as well as personal stories. This study implies that mass media played an essential role in providing vital information to the public during the early days of the pandemic, and it highlights the importance of social media sharing as a means of disseminating information to a broad audience.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
978-2-38476-048-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_42How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Khuswatun Hasanah
AU  - Yuseptia Angretnowati
AU  - Retno Hendariningrum
PY  - 2023
DA  - 2023/04/27
TI  - Mass Media Takes the Lead as Opinion Leaders on Twitter During Early Days of COVID-19 Pandemic
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 387
EP  - 397
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_42
DO  - 10.2991/978-2-38476-048-0_42
ID  - Hasanah2023
ER  -