Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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Instagram’s Role in Promoting Clean and Healthy Living During COVID-19: Weak Correlation Found

Authors
Muhammad Edy Susilo1, *, Prayudi1, Endah Wahyurini1
1UPN Veteran Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: edysusilo@upnyk.ac.id
Corresponding Author
Muhammad Edy Susilo
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_47How to use a DOI?
Keywords
COVID-19; Instagram; Lifestyle Changes; Government; Social Media
Abstract

This study aimed to investigate the relationship between exposure to the Instagram account @satgasperubahanperilaku and changes in people’s lifestyles in response to the COVID-19 pandemic. A total of 100 respondents were given a questionnaire, and their responses were analyzed using multiple correlation tests, multiple regression tests, and T tests. The results showed a weak correlation (0.279) between exposure to the Instagram account and changes in lifestyle. The study suggests that the government and the Instagram account @satgasperubahanperilaku should increase their level of exposure to the public based on indicators such as frequency, duration, and intensity to improve the compliance of people in carrying out Clean and Healthy Life Behavior. These findings have important implications for the role of social media and government in educating the public during the transition of the COVID-19 pandemic to an endemic period.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
978-2-38476-048-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_47How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Muhammad Edy Susilo
AU  - Prayudi
AU  - Endah Wahyurini
PY  - 2023
DA  - 2023/04/27
TI  - Instagram’s Role in Promoting Clean and Healthy Living During COVID-19: Weak Correlation Found
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 441
EP  - 453
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_47
DO  - 10.2991/978-2-38476-048-0_47
ID  - Susilo2023
ER  -