Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)

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From Offline to Online: Changes in Vegetable Purchases During COVID-19 in Indonesia

Authors
Keny Rahmawati1, *, Puji Handayani Kasih2, Arika Bagus Perdana3
1Business Administration Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
2Industrial Engineering Department, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
3Communication Sciences, Universitas Pembangunan Nasional Veteran Yogyakarta, Yogyakarta, Indonesia
*Corresponding author. Email: keny.rahmawati@upnyk.ac.id
Corresponding Author
Keny Rahmawati
Available Online 27 April 2023.
DOI
10.2991/978-2-38476-048-0_25How to use a DOI?
Keywords
COVID-19; online grocery shopping; vegetables; Indonesia; consumer behavior
Abstract

This study aimed to investigate changes in people’s preferences for online grocery shopping during the COVID-19 pandemic in Indonesia. The study used a descriptive method, including a questionnaire distributed to people living in the Jakarta area (Jabodetabek) and secondary data analysis. The results showed that people’s concerns about their health have led to changes in their behavior towards shopping for daily necessities, with many shifting from offline to online grocery shopping. The study found that the factors influencing the decision to buy vegetables online are the place of domicile, salary, and age group. The findings of this research can help online grocery shopping providers in Indonesia to better understand changes in customer demand and perception during and after the COVID-19 pandemic, and thereby increase sales and customer satisfaction.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 April 2023
ISBN
978-2-38476-048-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-048-0_25How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Keny Rahmawati
AU  - Puji Handayani Kasih
AU  - Arika Bagus Perdana
PY  - 2023
DA  - 2023/04/27
TI  - From Offline to Online: Changes in Vegetable Purchases During COVID-19 in Indonesia
BT  - Proceedings of the International Conference on Advance Research in Social and Economic Science (ICARSE 2022)
PB  - Atlantis Press
SP  - 226
EP  - 233
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-048-0_25
DO  - 10.2991/978-2-38476-048-0_25
ID  - Rahmawati2023
ER  -