Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity

DOI

10.2991/icamr-18.2019.127How to use a DOI?

Keywords

Logo, semiotic, meaning, visual identity, Menara Pinisi

Abstract

Menara Pinisi is Academic Administration Center building which is an important academic building at Universitas Negeri Makassar (Makassar State University). This landmark is located on Jalan Andi Pangerang Pettarani, Makassar, the capital city of Sulawesi Selatan. The main design of the Menara Pinisi was inspired by Pinisi, that is a Bugis Makassar traditional boat that is well known to the world as a UNESCO world heritage. As an iconic building, Menara Pinisi has become a symbol and identity of a new landmark in Makassar. As a symbol, some visual identities were made to take the main design of this building as inspiration. This study describes the semiotic studies of the Menara Pinisi symbolization in several visual identities, the metaphor analysis used, visual representation and visual perception created, and the stages of visual framing to read the meanings. The research method is conducted qualitatively using purposive sampling technique. Data in the form of collected logos take all or part of the Menara Pinisi as a visual expression in the visual identity creation. The entire visual identity taken is directly related to the Universitas Negeri Makassar.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mr. Nurabdiansyah
PY  - 2019/04
DA  - 2019/04
TI  - Semiotic Studies of The Menara Pinisi Symbolization in Visual Identity
BT  - Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)
PB  - Atlantis Press
SP  - 531
EP  - 536
SN  - 2352-5398
UR  - https://doi.org/10.2991/icamr-18.2019.127
DO  - 10.2991/icamr-18.2019.127
ID  - Nurabdiansyah2019/04
ER  -