Tourism Competitiveness of South Sulawesi Province

DOI

10.2991/icamr-18.2019.103How to use a DOI?

Keywords

Competitiveness, cost leadership strategies, differentiation strategies, focus strategies

Abstract

The purpose of this study was to analyze competing strategies in tourist destinations. The research method was a survey. The sample units were 149 respondents. Data collection technique used a questionnaire instrument with Likert scale measurement. Respondents were asked to provide answers to closing statements. Respondents are visitors to the leading tourist areas in South Sulawesi Province. Data analysis method used descriptive statistics to describe the research variables. The results show that tourists choose differentiation strategies compared to cost leadership strategies and focus strategies in determining tourist sites. The results of this analysis reinforce that tourist visitors use differentiation strategies as the main competitive weapon compared to cost leadership strategies and focus strategies on determining tourist attractions.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Muhammad Azis
AU  - Agung Widhi Kurniawan
AU  - Dr. Anwar
PY  - 2019/04
DA  - 2019/04
TI  - Tourism Competitiveness of South Sulawesi Province
BT  - Proceedings of the 1st International Conference on Advanced Multidisciplinary Research (ICAMR 2018)
PB  - Atlantis Press
SP  - 425
EP  - 429
SN  - 2352-5398
UR  - https://doi.org/10.2991/icamr-18.2019.103
DO  - 10.2991/icamr-18.2019.103
ID  - Azis2019/04
ER  -