Proceedings of the International Conference on Advanced Materials, Manufacturing and Sustainable Development (ICAMMSD 2024)

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How AI in Banking is Shaping the Financial Industry: Applications of AI in Banking and Finance

Authors
Venu Kesireddy1, *, Kushini Prasad2
1Assisociate Professor, Department of Business Management, Vaagdevi College of Engineering (Autonomous), Warangal, Telangana, India, 506005
2Associate Professor, School of Management, Presidency University, Bangalore, Karnataka, India, 560064
*Corresponding author. Email: venureddy_k@vaagdevi.edu.in
Corresponding Author
Venu Kesireddy
Available Online 17 March 2025.
DOI
10.2991/978-94-6463-662-8_69How to use a DOI?
Keywords
Artificial intelligence (AI); banking; finance; and customer happiness are some of the most important concepts in the field
Abstract

With the aim of supervising the use of AI methodology in banks and consumer or client answers, this article centers on artificial intelligence (AI) in Hyderabad’s banking and financial services. The massive adoption of digital payment and banking has the potential to provide financial institutions with a wealth of new data that they can use to track, predict, and react to consumer trends and actions. Data is collected from secondary sources via a literature review to ascertain the data used in banking and financial services. Clients’ key data on AI applications is gathered via a structured questionnaire. The study’s findings suggest that financial institutions are using a range of AI services to better serve their consumers. This is in response to customer dissatisfaction with banking services and a need for more effective service improvement. The research also suggested that customers should expect more from their banking and financial service professionals in the form of innovative training to improve AI performance at work.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Advanced Materials, Manufacturing and Sustainable Development (ICAMMSD 2024)
Series
Advances in Engineering Research
Publication Date
17 March 2025
ISBN
978-94-6463-662-8
ISSN
2352-5401
DOI
10.2991/978-94-6463-662-8_69How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Venu Kesireddy
AU  - Kushini Prasad
PY  - 2025
DA  - 2025/03/17
TI  - How AI in Banking is Shaping the Financial Industry: Applications of AI in Banking and Finance
BT  - Proceedings of the International Conference on Advanced Materials, Manufacturing and Sustainable Development (ICAMMSD 2024)
PB  - Atlantis Press
SP  - 852
EP  - 859
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-662-8_69
DO  - 10.2991/978-94-6463-662-8_69
ID  - Kesireddy2025
ER  -