The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies

DOI

10.2991/aebmr.k.200305.015How to use a DOI?

Keywords

social media, online booking, promotion, purchasing decisions

Abstract

Public Housing Credit is a government program through BANK BTN for people who are prioritized for those who do not yet have a residence. Cirebon is one area that has many housing development KPR projects. One of the KPR company PT. Karya Berkah Gemilang which is located in Cirebon Regency is competing to quickly get consumers through various breakthrough programs including utilizing social media promotion and online booking. Samples are taken as many as 100 people to consumers who have purchased KPR at PT. KBG with a purposive sampling method. Data collection was carried out by distributing online questionnaires using the Likert 5 Indicator scale. The analysis technique used is multiple linear regressions. The results of this study indicate that the Social Media Marketing and Online Booking Variable influence the decision to buy a subsidized KPR at PT. KBG.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Darliana Hardjowikarto
AU  - Yono Maulana
PY  - 2020
DA  - 2020/03/16
TI  - The Influence of Social Media and Online Booking on Decision to Purchase Home Supplies
BT  - Proceedings of the 1st International Conference on Accounting, Management and Entrepreneurship (ICAMER 2019)
PB  - Atlantis Press
SP  - 59
EP  - 62
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.015
DO  - 10.2991/aebmr.k.200305.015
ID  - Hardjowikarto2020
ER  -