Customer Loyalty: Bibliometric Analysis Based on Scopus Data

DOI

10.2991/978-94-6463-400-6_6How to use a DOI?

Keywords

Customer loyalty; Bibliometric analysis; Scopus

Abstract

Customer loyalty remains an intriguing and relevant subject of investigation among academics and practitioners. This study aims to provide a comprehensive bibliometric analysis of patterns and trends in the scholarly literature on customer loyalty. The research employs scientific search techniques on the Scopus database, filtering articles and conference papers from 2019 to 2023. Utilizing Biblioshiny, a web-based tool developed in R-studio and part of the Bibliometrix package, this study identifies leading journals, authors, countries, articles, and prominent themes through an automated workflow. The research findings reveal that China is the most prolific country in publishing “customer loyalty” research, with Sustainability being the most productive journal. According to the h-index, the Journal of Retailing and Consumer Services stands out as the most influential publication. Bina Nusantara University emerges as the top affiliation among authors, with Wang X being the most prolific article author. Works by Baabdullah, Abdullah M., Abdallah, Ali, Rana, Nripendra P., Kizgin, Hatice, and Patil, Pushp are the most frequently cited. “Sales” is the most commonly used keyword category, followed by “Customer Loyalty,” “Customer Satisfaction,” and “Electronic Commerce.” This study serves as a valuable reference for researchers conducting bibliometric research on the theme of customer loyalty, providing information about top authors, journals, affiliations, countries of origin, and leading keywords in this field. Furthermore, the study’s outcomes facilitate researchers in exploring extensive academic collaborations in this domain.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Deddy Rakhmad Hidayat
AU  - Dian Anggraece Sigit Parawansa
AU  - Jusni
AU  - Idayanti Nursyamsi
PY  - 2024
DA  - 2024/05/22
TI  - Customer Loyalty: Bibliometric Analysis Based on Scopus Data
BT  - Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
PB  - Atlantis Press
SP  - 75
EP  - 96
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-400-6_6
DO  - 10.2991/978-94-6463-400-6_6
ID  - Hidayat2024
ER  -