Performance Improvement Strategy through Product Innovation and Competitive Advantage

DOI

10.2991/978-94-6463-400-6_43How to use a DOI?

Keywords

MSEs; product innovation; competitive advantage; performance

Abstract

This research examines the influence of product innovation and competitive advantage on SME performance. In this research, survey data collection techniques were used with a population of all SMEs in the North Toraja area, South Sulawesi. The sampling method was simple random sampling of a total of 100 respondents. The statistical method used is path analysis. Using AMOS software with research results showing that: (1) there is a positive and significant influence between product innovation and competitive advantage (2) there is a positive and significant influence between product innovation and SME performance, (3) and there is a positive and significant influence between competitive advantages on SME performance.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Ariefyanto
PY  - 2024
DA  - 2024/05/22
TI  - Performance Improvement Strategy through Product Innovation and Competitive Advantage
BT  - Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023)
PB  - Atlantis Press
SP  - 574
EP  - 578
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-400-6_43
DO  - 10.2991/978-94-6463-400-6_43
ID  - 2024
ER  -