Antecedents of Gen Z Purchase Decision at Starbucks; Extending Theory of Consumption Value with Enviromental Value
- DOI
- 10.2991/978-94-6463-400-6_19How to use a DOI?
- Keywords
- Functional value; Emotional value; social value; Enviromental Value; Purchase decision
- Abstract
This study grounding on consumption value theory to examine the relationship between consumption values (functional, emotional, social, and environmental) and purchase decisions among milenials consumers in Indonesia. This study employs a quantitative research approach for the purpose of gathering dependable and precise data. The survey method was used, a sample of 100 Generation Z consumers who had made purchases at Starbucks was identified for testing and also using structural equation modeling (SEM) for data analysis. The research findings indicate that four key variables (Functional Value, Emotional Value, Social Value, and Environmental Value) have a significant impact on Purchase Decisions. The study’s findings also have managerial implications related to environmental values, shedding light on how businesses can shape consumer preferences and buying choices by adopting sustainable and eco-friendly practices. This study extends the theoretical framework of consumption value theory, broadening its applicability across diverse contexts, particularly within the realm of services.
- Copyright
- © 2024 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Hasyim Halid Idrus AU - Muh. Ashoer AU - Moh. Zulkifli Murfat AU - Jafar Basalamah PY - 2024 DA - 2024/05/22 TI - Antecedents of Gen Z Purchase Decision at Starbucks; Extending Theory of Consumption Value with Enviromental Value BT - Proceedings of the 8th International Conference on Accounting, Management, and Economics (ICAME 2023) PB - Atlantis Press SP - 257 EP - 270 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-400-6_19 DO - 10.2991/978-94-6463-400-6_19 ID - Idrus2024 ER -