Brand Religiosity Image : A Conceptual Review of Islamic Marketing

DOI

10.2991/icame-18.2019.24How to use a DOI?

Keywords

Brand Religiosity Image, Islamic Marketing, Brand Image

Abstract

Islamic marketing has a different approach to know its identity. The approach to the concept of brand image has not been able to explore the identity of Islamic marketing. Some dimensions or indicators used in measuring brand image in Islamic marketing are not appropriate and needs adjustment. This is because the concept of Islamic marketing is different from the concept of marketing in general. This paper aims to explain an approach that is more appropriate in the marketing of Islam termed Brand Religiosity Image and some of its dimensions. The limitations of this paper that the dimensions mentioned have not been empirically tested. It is also possible that there are other dimensions in accordance with the Brand Religiosity Image which are not contained in this paper.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Munadi Idris
AU  - Nuraeni Kadir
AU  - La Ode Hidayat
AU  - Nur Rahmah
PY  - 2019/08
DA  - 2019/08
TI  - Brand Religiosity Image : A Conceptual Review of Islamic Marketing
BT  - Proceedings of the 3rd International Conference on Accounting, Management and Economics 2018 (ICAME 2018)
PB  - Atlantis Press
SP  - 215
EP  - 220
SN  - 2352-5428
UR  - https://doi.org/10.2991/icame-18.2019.24
DO  - 10.2991/icame-18.2019.24
ID  - Idris2019/08
ER  -