The Texture of Macro and Micro Genre on Advertisement in C’nS Magazine

DOI

10.2991/icalc-18.2019.41How to use a DOI?

Keywords

genre, texture, language, advertisement, SFL

Abstract

Genre is made through social process which is goal-oriented stages. The aims of this research are to describe language texture and to know how the language is achieved in genre by using SFL approach. The method is descriptive qualitative and the data is advertisement in C’nS magazine. The primary data are words, clauses and sentences. Then, secondary data are profile of C’nS magazine and the result of some proper reserach related to genre. The collecting technique uses document analysis and purposive sampling for data sampling. This research shows that language texture of macro and micro genre composed by action verbs, emotive words, and others texture. The language textures describe a sequence event properly, so it shows staged social process. In addition, the type of language is informative language. Therefore, this advertisement in C’nS magazine is suitable for social function and the language is understand nicely.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nur Arifah
AU  - Djatmika Djatmika
AU  - Riyadi Santosa
PY  - 2019/02
DA  - 2019/02
TI  - The Texture of Macro and Micro Genre on Advertisement in C’nS Magazine
BT  - Proceedings of the Third International Conference of Arts, Language and Culture (ICALC 2018)
PB  - Atlantis Press
SP  - 281
EP  - 286
SN  - 2352-5398
UR  - https://doi.org/10.2991/icalc-18.2019.41
DO  - 10.2991/icalc-18.2019.41
ID  - Arifah2019/02
ER  -