Proceedings of the 2024 International Conference on Artificial Intelligence and Digital Management (ICAIDM 2024)

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Demand Analysis of Children’s Sunscreens Based on User Reviews

Authors
Xicheng Lu1, *
1College of Science, Lanzhou University of Technology, Lanzhou, Gansu, 730050, China
*Corresponding author. Email: w2499463732@163.com
Corresponding Author
Xicheng Lu
Available Online 1 December 2024.
DOI
10.2991/978-94-6463-578-2_12How to use a DOI?
Keywords
User Reviews; Sunscreen; Market Positioning
Abstract

This paper provides an in-depth analysis of the demand for children’s sunscreens based on user reviews. With increasing UV radiation and the popularization of scientific parenting concepts, the market for children’s sunscreens has grown rapidly. This study primarily investigates the actual demand and preferences for children’s sunscreens among consumers, including sun protection effectiveness, product safety, skin feel, and brand selection. The goal is to provide sunscreen manufacturers with insights for product improvement and market positioning based on user feedback. The research method involves collecting and analyzing user reviews from major e-commerce platforms, focusing on consumers who have purchased and used children’s sunscreens. Through content analysis, key demand points are identified to offer references for industry development. The study finds that consumers place high importance on the sun protection effectiveness and safety of children’s sunscreens, preferring gentle, non-irritating, and easy-to-apply products, with brand loyalty significantly influenced by the user experience.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Artificial Intelligence and Digital Management (ICAIDM 2024)
Series
Advances in Intelligent Systems Research
Publication Date
1 December 2024
ISBN
978-94-6463-578-2
ISSN
1951-6851
DOI
10.2991/978-94-6463-578-2_12How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Xicheng Lu
PY  - 2024
DA  - 2024/12/01
TI  - Demand Analysis of Children’s Sunscreens Based on User Reviews
BT  - Proceedings of the 2024 International Conference on Artificial Intelligence and Digital Management (ICAIDM 2024)
PB  - Atlantis Press
SP  - 93
EP  - 103
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-578-2_12
DO  - 10.2991/978-94-6463-578-2_12
ID  - Lu2024
ER  -