Analysis of Internet Finance based on the Long Tail Theory: the Financing of Small and Micro Enterprises For Example

DOI

10.2991/icaicte-15.2015.81How to use a DOI?

Keywords

the principle of 80/20; the long tail theory; internet finance; small and micro enterprises

Abstract

Based on the long tail theory,this paper analyzes the internal logic betweeninternet finance and the financing problems of small and micro enterprises.This paper illustrates that small and micro enterprises have distinct long-tailed effect on internet finance through the features of long tail market and Pareto distribution,their demand of financing make up a long tail market which will be the blue ocean market for internet finance. Internet finance has advantage in solving the financing problems of small and micro enterprises and will be helpful to promote the development of inclusive finance.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lin Jun
AU  - Yan Xiao-qing
PY  - 2015/08
DA  - 2015/08
TI  - Analysis of Internet Finance based on the Long Tail Theory: the Financing of Small and Micro Enterprises For Example
BT  - Proceedings of the 2015 3d International Conference on Advanced Information and Communication Technology for Education
PB  - Atlantis Press
SP  - 346
EP  - 350
SN  - 2352-538X
UR  - https://doi.org/10.2991/icaicte-15.2015.81
DO  - 10.2991/icaicte-15.2015.81
ID  - Jun2015/08
ER  -