Research of the MOOC Study Behavior Influencing Factors

DOI

10.2991/icaicte-15.2015.5How to use a DOI?

Keywords

MOOC; influencing factors; TAM3; countermeasure

Abstract

The model of MOOC study behavior influencing factors is built based on TAM3 model, and empirical research is done. The result shows that the MOOC study intention has significantly positive correlation with MOOC study behavior; subjective norm, image, job relevance and output quality have significantly positive correlation with MOOC perceived usefulness and subjective norm has significantly positive correlation with image; Computer self-efficacy, perceptions of external control, perceived enjoyment and objective usability have significantly positive correlation with MOOC perceived ease of use. The output quality has the most positive correlation with MOOC perceived useful. In all the original variates, subjective norm has the most total effect to MOOC behavior intention. Finally some countermeasures is discussed.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xu Fang
PY  - 2015/08
DA  - 2015/08
TI  - Research of the MOOC Study Behavior Influencing Factors
BT  - Proceedings of the 2015 3d International Conference on Advanced Information and Communication Technology for Education
PB  - Atlantis Press
SP  - 18
EP  - 22
SN  - 2352-538X
UR  - https://doi.org/10.2991/icaicte-15.2015.5
DO  - 10.2991/icaicte-15.2015.5
ID  - Fang2015/08
ER  -