An Examination of the Influence of Big Five Personality on Service Orientation of University Students

DOI

10.2991/icaicte-14.2014.76How to use a DOI?

Keywords

Service orientation, big five personality, helping behavior, university students.

Abstract

Based on the theory of big five personality and service orientation, the current paper explored the effect of big five personality on service orientation and of service orientation on helping behavior of university students, presented a conceptual model regarding how big five personality affects service orientation of university students. In the model, agreeableness, extroversion, openness to experience, and conscientiousness predict service orientation of university students positively, while neuroticism predicts service orientation of university students negatively; Moreover, service orientation leads to helping behavior, students with high service orientation are more willing to help others. The implications and future research directions are discussed finally.

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qingjuan Wang
AU  - Jing Li
AU  - Qing Fan
PY  - 2014/08
DA  - 2014/08
TI  - An Examination of the Influence of Big Five Personality on Service Orientation of University Students
BT  - Proceedings of the 2014 International Conference on Advanced ICT (ICAICTE 2014)
PB  - Atlantis Press
SP  - 361
EP  - 365
SN  - 2352-538X
UR  - https://doi.org/10.2991/icaicte-14.2014.76
DO  - 10.2991/icaicte-14.2014.76
ID  - Wang2014/08
ER  -