Proceedings of the 2024 International Conference on Artificial Intelligence and Communication (ICAIC 2024)

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Applications of Flat Design in Enhancing Website User Experience

Authors
Zhihan Lin1, *
1School of Art and Design, Fuzhou University of International Study and Trade, Fuzhou, 350200, China
*Corresponding author. Email: Zhihan.Lin@fuist-edu.cn
Corresponding Author
Zhihan Lin
Available Online 23 September 2024.
DOI
10.2991/978-94-6463-512-6_2How to use a DOI?
Keywords
Flat design; Dynamic web design; Visual communication design; User experience
Abstract

Today’s era is the era of the Internet, interface design has long been closely related to our lives. In recent years, the popular materialized design style has gradually been replaced by a flat design style, now flat design has become the mainstream in website interface design, it follows the “less is more” design philosophy, focuses on the information of the site itself, highlights the key information, optimize the previous website interface, inflated, information not highlighted disadvantages, in the interface style gives a person with a concise and rigorous, bright color rich visual effect, giving the user experience pleasure. This paper uses the relative analysis method to briefly explain the development of flat design and discusses the application of flat design in web design in many aspects. The design is people-oriented, focusing on explaining the user experience of flat design in web design and the role of web designers in web production, as well as the advantages and disadvantages. Flat design has obvious advantages in improving user reading and device processing speed. Although flat design has gradually matured and has been widely adopted, there is still a lack of theoretical research on graphic design. This article provides a necessary reference for relevant researchers.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2024 International Conference on Artificial Intelligence and Communication (ICAIC 2024)
Series
Advances in Intelligent Systems Research
Publication Date
23 September 2024
ISBN
978-94-6463-512-6
ISSN
1951-6851
DOI
10.2991/978-94-6463-512-6_2How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhihan Lin
PY  - 2024
DA  - 2024/09/23
TI  - Applications of Flat Design in Enhancing Website User Experience
BT  - Proceedings of the 2024 International Conference on Artificial Intelligence and Communication (ICAIC 2024)
PB  - Atlantis Press
SP  - 7
EP  - 14
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-512-6_2
DO  - 10.2991/978-94-6463-512-6_2
ID  - Lin2024
ER  -