Progress and Prospects of Web Design for Advertising Pages

DOI

10.2991/978-94-6463-512-6_10How to use a DOI?

Keywords

Web design; Advertising pages; User experience

Abstract

This article delves into the role of advertising in commercial non-personal communication in modern society, as well as the characteristics of online advertising and various demands with the development of the Internet. The result demonstrates that the development of Internet advertising technology has brought targeted advertising based on user preferences, improving the efficiency and measurability of advertising, however, there are still challenges and limitations such as privacy protection, advertising interference, and advertising effectiveness evaluation. The demands of advertisers and users for advertising websites are constantly evolving, and internet advertising, while meeting the needs of both parties, also raises privacy issues. Further comparisons and analyses are made on the design routes and user experiences of different types of advertising websites. This article uses Twitter as an example to discuss advertising formats and user feedback data. Finally, the article looks ahead to the future of advertising website design, emphasizing the importance of audience psychological cognition in internet advertising design, and providing reference and guidance for optimizing internet advertising design patterns. This article comprehensively discusses the evolution of online advertising design and user experience, offering valuable insights and guidance for future internet advertising design and innovation.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Jiarui Yang
PY  - 2024
DA  - 2024/09/23
TI  - Progress and Prospects of Web Design for Advertising Pages
BT  - Proceedings of the 2024 International Conference on Artificial Intelligence and Communication (ICAIC 2024)
PB  - Atlantis Press
SP  - 79
EP  - 83
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-512-6_10
DO  - 10.2991/978-94-6463-512-6_10
ID  - Yang2024
ER  -