Analysis on E-Commerce Usage Adoption Based on Technology, Organization, and Environment at MSMEs in Balikpapan

DOI

10.2991/978-94-6463-366-5_16How to use a DOI?

Keywords

E-Commerce; MSME; TOE

Abstract

Covid-19 pandemic has had an impact on MSMEs in Indonesia to be able to maintain their business through the role of digitalization. Not only due to Covid-19 pandemic factor, Digital transformation in MSMEs today can be influenced by several factors, with a factor is the role of the government. Indonesian Coordinating Minister for Maritime and Investment Affairs said that the government was being encouraging 10 million MSMEs to be able to connect to digital platforms through several government programs. East Kalimantan is the largest contributor to MSMEs on Kalimantan Island, especially Balikpapan which is an area that has a rapid economic industry. Until the recovery during the current pandemic, the latest data for active MSMEs in Balikpapan in 2021 was 2,804 MSMEs. Efforts to implement e-commerce adoption were one of lacks of adoption of e-commerce might be seen from several very influential aspects such as humans, technology, organizations, and environmental factors. These factors might be analyzed as the level of e-commerce adoption in this research. Thus, an approach based on TOE (technology, organization, and environment) was an effective approach to answer these problems. Although that, the e-commerce adoption is positively influenced by 59.8%, by each factor of bandwagon effect, compatibility, cost effectiveness, competitive pressure, entrepreneurial orientation, competitive intensity, relative advantage, interactivity, and top management. On other hand, from the results obtained, respondents stated that the ease of MSMEs’ owners in making transactions and sales promotions was greatly influenced by the existence of e-commerce applications and might be seen from each TOE factors, so that this allowed users to continue to use and utilize e-commerce as a help tool’s users with their transactions and sales promotions.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - I Putu Deny Arthawan Sugih Prabowo
AU  - Nursanti Novi Arisa
AU  - Muhammad Arifansyah
PY  - 2024
DA  - 2024/02/02
TI  - Analysis on E-Commerce Usage Adoption Based on Technology, Organization, and Environment at MSMEs in Balikpapan
BT  - Proceedings of the 2023 1st International Conference on Advanced Informatics and Intelligent Information Systems (ICAI3S 2023)
PB  - Atlantis Press
SP  - 163
EP  - 174
SN  - 1951-6851
UR  - https://doi.org/10.2991/978-94-6463-366-5_16
DO  - 10.2991/978-94-6463-366-5_16
ID  - Prabowo2024
ER  -