Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)

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Competitive Strategy Formulation Through SWOT and QSPM on PJAP Services Owned by Tax Center Polibatam

Authors
Bagas Pratama Putra1, *, Mutia Ulfah1
1Business Management Departemen, Batam State Polytechnic, Batam, 29461, Indonesia
*Corresponding author. Email: bagaspratmputra@gmail.com
Corresponding Author
Bagas Pratama Putra
Available Online 31 December 2024.
DOI
10.2991/978-94-6463-640-6_2How to use a DOI?
Keywords
Competitive Strategy; PJAP; SWOT; QSPM
Abstract

Tax Center Polibatam will soon establish a business unit called Taxation Application Service Provider (PJAP). This service will be the first tax education service provider center in Batam. As a business unit that will be developed in the future, it is necessary to design the right competitive strategy so that the service can win the target market through its competitive advantage. The purpose of this research is to design a competitive strategy formulation for Tax Center Polibatam's PJAP service through SWOT and QSPM. This research uses descriptive analysis through a quantitative approach using purposive sampling technique. Based on SWOT analysis, the IFE and EFE matrices are formed and get a score of 2.67 and 3.08, placing the service in quadrant II in the IE matrix. Then, the SWOT matrix produces 3 alternative strategies that will be evaluated using the QSPM matrix to determine the right competitive strategy formulation. So that the priority strategy based on the analysis is to increase brand awareness with a total STAS of 4.15.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
31 December 2024
ISBN
978-94-6463-640-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-640-6_2How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bagas Pratama Putra
AU  - Mutia Ulfah
PY  - 2024
DA  - 2024/12/31
TI  - Competitive Strategy Formulation Through SWOT and QSPM on PJAP Services Owned by Tax Center Polibatam
BT  - Proceedings of the  Sixth International Conference on Applied Economics and Social Science (ICAESS 2024)
PB  - Atlantis Press
SP  - 4
EP  - 16
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-640-6_2
DO  - 10.2991/978-94-6463-640-6_2
ID  - Putra2024
ER  -