The Influence Of Product Quality And Price Towardproduct Purchase Decision Of Lip Cream Pixy To Management Business Students In Politeknik Negeri Batam

DOI

10.2991/icaess-19.2019.27How to use a DOI?

Keywords

Product Quality; Price; Purchasing Decision; Influence

Abstract

This research aims to determine the influence of product quality and price toward product purchase decision of Lip Cream Pixy to management business students in Politeknik Negeri Batam. This research was conducted in PoliteknikNegeriBatam and the population in this study were all students of Business Management of Polytechnic State of Batam. Samples were taken by purposive sampling technique with a total sample of 95 people. Data collection techniques using questionnaires and tested using multiple linear regression analysis techniques. The results of this study indicate that; 1) Product quality has a significant influence on the decision to purchase Pixy Lip Cream products , 2) Price has a significant influence on the decision to purchase Pixy Lip Cream products, 3) Product quality and price simultaneously have a significant influence on the decision to purchase Pixy Lip Cream products.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Siti Nidia Cahya Melinda
AU  - Andi Erna Mulyana
PY  - 2019/12
DA  - 2019/12
TI  - The Influence Of Product Quality And Price Towardproduct Purchase Decision Of Lip Cream Pixy To Management Business Students In Politeknik Negeri Batam
BT  - Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019)
PB  - Atlantis Press
SP  - 215
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/icaess-19.2019.27
DO  - 10.2991/icaess-19.2019.27
ID  - Melinda2019/12
ER  -