Research on Emotional Design of Ceramic Packaging

DOI

10.2991/icadme-15.2015.53How to use a DOI?

Keywords

ceramic packaging, emotional, emotional design

Abstract

It analyzes research on emotional design of ceramic packaging. It is based on Donalod Norman's emotional design , to analyze the positioning of ceramic packaging design. Through the analysis of the consumers’ motive of self-consume, duty and selfish motives, it associated analyses three ceramic packaging design of the consume motivation, thus leads to the instinct level design strategy of the emotional design of ceramic packaging’s shape, decoration, material, green packaging; the interactive behavior level design strategy of the convenient humanized design, the interactional peak experience; and the reflection level design strategy of the realization of self-image, the emotional reflection, the reflection of memory.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hui Hang
AU  - Junjian Liu
AU  - Jianchun Shao
PY  - 2015/10
DA  - 2015/10
TI  - Research on Emotional Design of Ceramic Packaging
BT  - Proceedings of the 5th International Conference on Advanced Design and Manufacturing Engineering
PB  - Atlantis Press
SP  - 267
EP  - 271
SN  - 2352-5401
UR  - https://doi.org/10.2991/icadme-15.2015.53
DO  - 10.2991/icadme-15.2015.53
ID  - Hang2015/10
ER  -