Branding of Riau Batik Pucuk Rebung Motive to Increase the Creativity of Vocational High School Students

DOI

10.2991/978-2-38476-100-5_24How to use a DOI?

Keywords

Branding Strategy; Riau Batik Motif; Creativity

Abstract

The purpose of writing this article is to conceptualize Riau Batik Motif Branding to increase the Creativity of Vocational High School Students and to create Riau Batik Branding designs. This study uses a descriptive method with a qualitative research process. The research subjects were students and teachers of Cultural Arts at SMK Negeri 1 Mandau. Collecting observation data, interviews, and documentation. In this study, how is the Riau Batik motif before analyzing the Branding design strategy in the form of digital printing design to increase students’ motivation in elevating the local wisdom of Riau Batik culture. Good. The hope of the result of this research is to increase students’ creativity in Branding Batik Riau motifs by creating a branding design for Batik Riau Pucuk Rebung.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Suprayogi
AU  - Tri Karyono
PY  - 2023
DA  - 2023/09/28
TI  - Branding of Riau Batik Pucuk Rebung Motive to Increase the Creativity of Vocational High School Students
BT  - Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)
PB  - Atlantis Press
SP  - 164
EP  - 171
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-100-5_24
DO  - 10.2991/978-2-38476-100-5_24
ID  - 2023
ER  -