Visual Design of Packaging at One Pesantren One Product in Indonesia

DOI

10.2991/978-2-38476-100-5_65How to use a DOI?

Keywords

Visual Design; Visual; Packaging; UMKM

Abstract

Each visual design of product packaging for Usaha Kecil Mikro dan Menengah (UMKM) has a characteristic image to be communicated to customers, and there is a visual identity. This article to analyze the elements visual design of product packaging from the One Pesantren One Product (OPOP) Programs. The method used is the content analysis method. The objects of the research are two visual designs of packaging for UMKM products, Nur Al-Ulum from Sukabumi and Roudotul Wildan from Sumedang. The two products represent the UMKM of the OPOP programs in the food business. Data analysis through the study of the visual design elements of the packaging of the two UMKM. Data collection is done through document study techniques, observation and interviews. Data analysis about the visual design of UMKM product packaging is focused on visual communication of packaging based on visual appeal and practical appeal. This research resulted in an understanding of the aesthetic concept of visual packaging design and language rhetoric that connects communication between sellers and consumers. In the consumer’s view, the two visual designs of UMKM product packaging are quite attractive in terms of visuals, compared to other products.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Harry Atmami
AU  - Juju Masunah
AU  - Z. S. Soeteja
AU  - Rita Milyartini
PY  - 2023
DA  - 2023/09/28
TI  - Visual Design of Packaging at One Pesantren One Product in Indonesia
BT  - Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)
PB  - Atlantis Press
SP  - 509
EP  - 518
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-100-5_65
DO  - 10.2991/978-2-38476-100-5_65
ID  - Atmami2023
ER  -