Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)

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Artificial Intelligence Approach in Visual Design Ideation Process

Authors
Peter Ardhianto1, *, Ryan Sheehan Nababan1
1Department Visual Communication Design, Soegijapranata Catholic University, Semarang, Indonesia
*Corresponding author. Email: peter.ardhianto@unika.ac.id
Corresponding Author
Peter Ardhianto
Available Online 28 September 2023.
DOI
10.2991/978-2-38476-100-5_17How to use a DOI?
Keywords
Generative arts; Visual generator; Machine learning; Visual ideas
Abstract

This study aims to see the effectiveness of artificial intelligence in reducing the time for the design ideation process. For visual communication designers, the ideation process is a source of innovation and creativity and is typically used in the early stages of the design process. While some works acknowledge the importance of design skills and creative ideas for the designer, sometimes a long process is required in visual design ideation. This study used deep learning with generative art based to support the ideation process. The level of influence of artificial intelligence in the creation of visual designs is assessed using a scale survey method in this study. The effectiveness of AI in the idea process may assist visual communication designers in accelerating the design process. Decreasing the process ideation time without reducing the design quality will enhance designer productivity in graphic design work.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
28 September 2023
ISBN
10.2991/978-2-38476-100-5_17
ISSN
2352-5398
DOI
10.2991/978-2-38476-100-5_17How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Peter Ardhianto
AU  - Ryan Sheehan Nababan
PY  - 2023
DA  - 2023/09/28
TI  - Artificial Intelligence Approach in Visual Design Ideation Process
BT  - Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)
PB  - Atlantis Press
SP  - 112
EP  - 117
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-100-5_17
DO  - 10.2991/978-2-38476-100-5_17
ID  - Ardhianto2023
ER  -