Learning Activities Based on “EDU Creative Production Unit” in Visual Communication Design Study Program at SMKN 9 Bandung

DOI

10.2991/978-2-38476-100-5_37How to use a DOI?

Keywords

Learning; Creative Production Unit; Visual Communication Design

Abstract

This paper aims to discuss the activity of “edu creative production unit” as an industry-based learning tool for students of the Visual Communication Design study program at SMKN 9 Bandung. The “edu creative production unit” is a form of educational business unit managed by students and teachers in the Visual Communication Design study program at SMKN 9 Bandung, organized through various subjects related to business product design. The learning process is carried out through professional management of product and service business units. This paper uses a descriptive qualitative method, by reviewing and describing the results of data processing obtained from observations, interviews, and literature studies. There are several “edu creative production unit” activities in the Visual Communication Design study program at SMKN 9 Bandung, one of which is the merchandise design program, namely the process of making mug, t-shirt, tote bags, and others, which are carried out through the following flow: order, pre-order, pre-production, production, and delivery. Through this “edu creative production unit” activity, there are learning facilities that follow the production flow in a real work environment. In this activity there are students who served as stay working admins and mobile working admins. In addition, there are also students who work as designers and producers. They work under the guidance of subject teachers. The “edu creative production unit” activity has resulted in an industry-based work system that is carried out in the classroom and produces ready-to-use products for sale. Usually the product that have been produced, they sell through the gallery of the Visual Communication Design study program at SMKN 9 Bandung. The sales target is the residents of SMKN 9 Bandung and the general public. This “edu creative production unit” activity, especially the merchandise design program, succeeded in providing experience and understanding of business activities in the field of making merchandise, especially for students of the Visual Communication Design study program at SMKN 9 Bandung.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Annisa Bela Pertiwi
AU  - Juju Masunah
AU  - Tri Karyono
PY  - 2023
DA  - 2023/09/28
TI  - Learning Activities Based on “EDU Creative Production Unit” in Visual Communication Design Study Program at SMKN 9 Bandung
BT  - Proceedings of the Fifth International Conference on Arts and Design Education (ICADE 2022)
PB  - Atlantis Press
SP  - 264
EP  - 272
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-100-5_37
DO  - 10.2991/978-2-38476-100-5_37
ID  - Pertiwi2023
ER  -