Diversified Performance of the Graphic Design of the Zodiac Tiger

DOI

10.2991/assehr.k.210813.088How to use a DOI?

Keywords

Zodiac tiger, Graphic design, Form of expression, Artistic features

Abstract

Chinese zodiac culture is the most charming traditional folk culture. And human beings need to inherit and innovate. With the rapid development of the new era, people’s life style and aesthetic appreciation are becoming more and more diversified. To present the ancient Chinese zodiac tiger culture with the method and form of graphic design can improve people’s cognition of the Chinese traditional folk culture. This paper explores the expression form of creative design of Chinese zodiac tiger graphics from multiple angles of re-design, and deeply analyzes the innovation of its theoretical aspects. In the graphic design of Chinese zodiac tiger, it is necessary to fully consider the connotation of its traditional culture and pay attention to its external form. At the same time, it is required to enrich the visual design elements of zodiac tiger, and fully close to people’s cultural aesthetics. Chinese traditional culture must be fully adapted to the development of The Times. During this process, it should not only pay attention to the cultural connotation of the Chinese Zodiac, but also fully pay attention to the external visual form. And the Chinese Zodiac should be applied in the field of art design, so that the contemporary zodiac graphic design can be integrated into people’s daily life in a new form.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yifan Wang
AU  - Danyang Zhu
PY  - 2021
DA  - 2021/08/17
TI  - Diversified Performance of the Graphic Design of the Zodiac Tiger
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 526
EP  - 530
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.088
DO  - 10.2991/assehr.k.210813.088
ID  - Wang2021
ER  -