Analysis on the Communication of Visual Language of Hani Costume Patterns from the Perspective of 5W Mode Theory

DOI

10.2991/assehr.k.210813.024How to use a DOI?

Keywords

5W communication mode theory, Visual language communication, Hani costume patterns

Abstract

The communication of Hani costume pattern visual language follows the process of communication subject (information source), communication content, communication object (audience), communication mode (media) and communication effect, namely “5W” communication mode. This paper analyzes the communication subject (information source) and communication object (audience) of Hani costume pattern visual language, and concludes that the communication subject (source) of visual language of Hani costume pattern is Hani people, and its communication object (audience) is people wearing Hani costume and seeing these clothes. From three aspects of function, connotation and aesthetics, this paper summarizes the communication content of Hani costume pattern visual language. From the perspective of “5W mode” theory, this paper analyzes the communication characteristics and process of Hani costume pattern visual language, and concludes that Hani costume pattern visual language is a complex communication.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang Li
PY  - 2021
DA  - 2021/08/17
TI  - Analysis on the Communication of Visual Language of Hani Costume Patterns from the Perspective of 5W Mode Theory
BT  - Proceedings of the 7th International Conference on Arts, Design and Contemporary Education (ICADCE 2021)
PB  - Atlantis Press
SP  - 140
EP  - 146
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210813.024
DO  - 10.2991/assehr.k.210813.024
ID  - Li2021
ER  -