The Innovative Application of Graphics in the Packaging Design of Time-Honored Brands

Taking the Packaging Design of “Laohuoji” Salty Soda Water as an Example

DOI

10.2991/assehr.k.210106.110How to use a DOI?

Keywords

packaging design, innovation, graphics, soda water

Abstract

In recent years, the demand for packaging design in China’s commodity market has become more and more urgent. At the same time, the importance of graphics as an indispensable element in packaging design has also been increasing. After many years of development, Wuhan Soda’s packaging design and graphic visual expression effects are still weak. Therefore, this article uses research methods such as data collection and case analysis, and analyzes the development process of soda packaging and the application status of graphic design with excellent cases in China and foreign countries. By analyzing the application significance of graphics in Wuhan salty soda packaging design, combining Wuhan’s regional culture and graphics, the innovative design of Wuhan’s time-honored salty soda packaging is carried out, which will ultimately improve its brand value, market competitiveness and promote Wuhan culture.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lite Zhao
PY  - 2021
DA  - 2021/01/06
TI  - The Innovative Application of Graphics in the Packaging Design of Time-Honored Brands
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 560
EP  - 564
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.110
DO  - 10.2991/assehr.k.210106.110
ID  - Zhao2021
ER  -