Study on the Way to Improve the Packaging Design of Pastry

Taking the Brand Packaging Design of “Huifeng Wanyun” Pastry Shop as an Example

DOI

10.2991/assehr.k.210106.126How to use a DOI?

Keywords

“Huifeng Wanyun” Pastry Shop, traditional color elements, traditional Huizhou elements

Abstract

This article takes “Huifeng Wanyun” Pastry Shop products as an example to study how to creatively design existing pastry packaging from the aspects of box structure, decorative graphics, color matching, and material selection. Humanized design concepts are adopted in the box-shaped structure of the packaging to enhance the functionality of product packaging; Huizhou’s traditional cultural characteristics are integrated into the product packaging design to reflect the packaging style that is in harmony with its brand’s inherent charm. In terms of color, traditional color elements are used in modern packaging to reflect the visual beauty; in the graphic design of packaging, traditional Huizhou elements are extracted, such as Huizhou architectural elements used in different series of packaging decoration designs. The redesigned “Huifeng Wanyun” Pastry Shop series product packaging highlights the overall health, fashion, environmental protection, and contains elements of Huizhou traditional culture, better showing the value of the product, making consumers feel identity, and achieving the purpose of dissemination and promotion of the brand.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jie Shi
PY  - 2021
DA  - 2021/01/06
TI  - Study on the Way to Improve the Packaging Design of Pastry
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 659
EP  - 663
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.126
DO  - 10.2991/assehr.k.210106.126
ID  - Shi2021
ER  -