Research on the Role of Text and Graphics in Brand Logo Design

DOI

10.2991/assehr.k.210106.078How to use a DOI?

Keywords

brand, idea, text, graphics, formula, design

Abstract

The brand logo is a visual symbol of the brand’s core concept. Through in-depth research on the brand concept and brand service characteristics, the design direction can be accurately grasped. The key step in the design of the brand’s logo is to first filter the keywords through mind maps, list the text formulas, and then convert the text formulas into graphic formulas. Because graphics can be ever-changing, turning graphics into design, which reflects the level of design creativity and ability, is the key to graphic logo design. If it is a pure text logo design, its text formula is displayed through the overall glyph structure, line thickness, body decoration and color. Its form of expression is more introverted, but it doesn’t affect people’s perception of the brand’s connotation through the logo.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lizhu Liang
PY  - 2021
DA  - 2021/01/06
TI  - Research on the Role of Text and Graphics in Brand Logo Design
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 402
EP  - 410
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.078
DO  - 10.2991/assehr.k.210106.078
ID  - Liang2021
ER  -