The Application of Regional Culture in City Brand Design

DOI

10.2991/assehr.k.210106.080How to use a DOI?

Keywords

city image, brand communication, regional culture, super symbol, brand design

Abstract

A city needs a brand as a “container” to pack up the assets. When the city creates the brand image system, it needs to explore a very rich field for brand positioning. This includes the city’s cultural resources, geographical customs, cultural scenery, natural environment, etc. A city is like a creature, which is difficult to be identified. If it is represented in a figurative graph, people will feel hard to consider all its features. But a super symbol can put all the elements of regional culture in it and become the most explicit and powerful brand symbol. Starting with the development of Dalian’s city brand image, this paper discusses how to use regional culture to spread the city’s brand image by designing super symbols of brand and carrying out city advertising activities.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiuyue Jin
PY  - 2021
DA  - 2021/01/06
TI  - The Application of Regional Culture in City Brand Design
BT  - Proceedings of the 6th International Conference on Arts, Design and Contemporary Education (ICADCE 2020)
PB  - Atlantis Press
SP  - 415
EP  - 418
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210106.080
DO  - 10.2991/assehr.k.210106.080
ID  - Jin2021
ER  -