Survey on College Students' Mobile English Learning Through APPs
Authors
Haiying Liu
Corresponding Author
Haiying Liu
Available Online May 2017.
- DOI
- 10.2991/icadce-17.2017.209How to use a DOI?
- Keywords
- college English; mobile learning; APP
- Abstract
From the users' point of view, the survey obtained the first-hand data on users' learning content, duration, scene, terminal, purchasing habits of college mobile English learning through the questionnaire. On the basis of data analysis, the research described behavioral characteristics and tendencies of college students' mobile English learning through APPs, which provided the basis for decision-making for product content, user segmentation, technical mode, and pricing strategy on APPs for college students' mobile English learning.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Haiying Liu PY - 2017/05 DA - 2017/05 TI - Survey on College Students' Mobile English Learning Through APPs BT - Proceedings of the 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017) PB - Atlantis Press SP - 859 EP - 862 SN - 2352-5398 UR - https://doi.org/10.2991/icadce-17.2017.209 DO - 10.2991/icadce-17.2017.209 ID - Liu2017/05 ER -